InsideSales cuts database operational costs by 62% with CloudFix
With CloudFix, InsideSales cut database costs by 62%, EBS costs by 23%, and S3 costs by 22%
How a growing software company slashed its AWS costs with automation and expertise
InsideSales, based in Austin, TX, creates software designed for enterprise sales and account management. With Playbooks™ from InsideSales, sales professionals increase productivity, optimize customer interactions, and connect to the right buyers. Playbooks manages lead follow-up and prospecting cadences, automates administrative tasks, and uses data to predict who, when, and how to engage buyers for the best outcome.
An influx of new features and customers results in too many databases
InsideSales faced a good problem, but a problem nonetheless. Due to rapid growth of its customer base, along with a steady development of new features, the company found itself with an unmanageable number of databases. Initially, there were 874 databases running on a total of 175 Amazon Relational Database Service (RDS) instances. InsideSales knew it needed to reduce maintenance and operational costs without redesigning the entire application suite.
InsideSales discovered CloudFix through its professional network. The organization looked to CloudFix for both its automated cost optimization capabilities as well as the company’s expertise in AWS cost savings.
CloudFix streamlines and automates the migration to Amazon Aurora
To address InsideSales’ database issue, the CloudFix team recommended migrating to Amazon Aurora. A cloud-native managed database, Amazon Aurora provides managed load balancers, multi-AZ writes, backups, failover, failure detection and recovery. The larger the Amazon Aurora instance size, the more performance you get; not just CPU and memory, but also network IO and disk IOPS. These features enabled InsideSales to combine great workloads and run multi-tenant database instances as a cost-reduction solution.
With CloudFix, InsideSales was able to streamline and automate the migration and consolidation process wherever possible to achieve zero outages.
With CloudFix, InsideSales was able to streamline and automate the migration and consolidation process wherever possible to achieve zero outages. After gathering all the required data and identifying all database references, the team performed thorough checks to make sure there were no applications that monopolizing shared resources and affecting overall performance, availability and stability.
The CloudFix team didn’t stop there. They performed extensive checks before, during, and after the migration with AWS Database Migration Service to ensure data integrity and prevent any problems during the cutover from the old to the new database cluster.
InsideSales cuts database costs by 62%, plus reduces spend on EBS and S3
In collaboration with CloudFix, InsideSales consolidated all 874 databases into a single Amazon Aurora cluster, greatly reducing its maintenance burden. But maintenance effort wasn’t the only thing that went down: InsideSales reduced its annual database operational costs from $641,000 to $244,000, a 61.93% cost savings.
InsideSales reduced its annual database operational costs from $641,000 to $244,000, a 61.93% cost savings.
CloudFix’s standard automated fixers helped InsideSales save on AWS, too. The company cut its Amazon Elastic Block Store (EBS) costs by 23.40% by retyping gp2 volumes to gp3 and 22.19% by enabling Amazon Simple Storage Service (S3) Intelligent-Tiering on all suitable buckets.
What’s next for InsideSales? The team plans to continue working with CloudFix to further fine-tune the performance of the Amazon Aurora cluster and pursue additional avenues for savings, such as Reserved Instances. They also continue to roll out new CloudFix fixers as they’re released, with full confidence that CloudFix will keep finding new opportunities for InsideSales to pay less for AWS.